About
Welcome to my page! I'm Marina Stancev, Digital Designer with more than 8 years of professional experience working in a number of different industries however, most of my experience stems from Tech, E-commerce, Advertising, Fashion and Art Education. Mostly I worked in Marketing, Growth and E-commerce departments together as a part of a thriving team filled with other creatives, marketing and project managers. I also have experience of running my own small design studio and engaging with different projects and clients at the same time while collaborating with other creatives.
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Life is all about the experience so I always try to push myself forward to learn and implement the latest technologies on the market into my work. I am an expert in Adobe Creative Suite programs, but I am also proficient in CSS and HTML coding. Including .gif, voice and animation has been mandatory nowadays and I always find a way how to communicate with the customers using all tools technology has given.
Laura Ashley
DESIGN FOR SOCIAL MEDIA, EMAIL AND THE NEW "LOOK AND FEEL" OF THE BRAND
Laura Ashley is a globally renowned British heritage lifestyle brand founded on a rich design heritage and the traditional values of quality and originality. It uses prints and designs that evoke the English countryside.
I worked within the Marketing Department in a team of nine as an Email Designer and I responded directly to the Digital Marketing Manager. I was also responsible for the design, layout, visual appearance, build, testing, and usability of emails to Laura Ashley's customer base ensuring synergy between offline POS, online graphics, and brand/promotional advertising.
In addition, I was responsible for the design and creation of banner advertising for digital marketing campaigns. I delivered creative output with a new look and feel to revitalise the brand. In working on this project, I utilized my knowledge of HTML and CSS to create a smooth experience for customers.
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